The advertising that launched General Motors' OnStar GPS system used a Batman theme.Looking at the commercial in terms of signs and symbols,it is possible to discover the obvious and hidden meanings of the message.For instance,the "bat beacon" becomes the OnStar for the average person who wants to have the wonderful technology toys Batman had.This is an example of ________.
A) consumer insight research
B) semiotic analysis
C) aided recognition
D) quantitative research
E) unaided recognition
Correct Answer:
Verified
Q18: Which of the following examines the effects
Q19: Which of the following is NOT a
Q20: _ includes an assessment of a brand's
Q21: The advertising agency also analyzed all media
Q22: Which of the following organizations surveys large
Q24: The initial research Mike conducted was used
Q25: Which of the following is conducted to
Q26: _ research delivers numerical data such as
Q27: Government organizations and trade associations are both
Q28: Radio Facts,published by the Radio Advertising Bureau,is
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