Before the advertising agency created any advertising for this new brand of cereal,people working on the account started reading everything they could find on the product,company,industry,and competition.This is known as ________ research.

Question

Quizplus · Accepted Answer

This is an example of secondary research, where the agency is gathering information from existing sources such as industry reports, articles, and company websites rather than conducting its own primary research.

Before the Advertising Agency Created Any Advertising for This New