Strategic planning is a three-tiered process that starts with the ________.

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Strategic planning is a process that starts at the top of the organization with the creation of a comprehensive business plan that lays out the company's mission, vision, goals, and objectives. Only once this is established can more specific plans such as marketing, advertising, or investment plans be developed. SWOT analysis is a tool used in the strategic planning process, but not the starting point.

Strategic Planning Is a Three-Tiered Process That Starts with the ________