Support from employees for marketing, advertising, and marketing communication programs is managed through an activity called ________.

Question

Quizplus · Accepted Answer

Internal marketing is the activity through which employees are engaged and motivated to support marketing, advertising, and marketing communication programs. It involves creating a marketing-oriented organizational culture in which employees understand and embrace their role in delivering value to customers. Internal marketing initiatives can include training programs, communication strategies, and incentives to encourage employees to take an active role in promoting the company's products or services.

Support from Employees for Marketing, Advertising, and Marketing Communication Programs