According to the concept of ________, messages should vary with the interest of the stakeholder but the brand strategy should remain the same.

Question

Quizplus · Accepted Answer

The concept being described is strategic consistency, which means that the overall brand strategy should remain consistent while messaging may differ based on the interests of different stakeholders. Segmentation, competitive advantage, brand personality, and psychological positioning are all related concepts but do not specifically address this idea of strategic consistency.

According to the Concept of ________, Messages Should Vary with the Interest