Typical objectives for point-of-purchase displays are to increase immediate sales, attract attention at the decision point, create interest, stimulate urgency, and encourage trial and impulse purchasing.

Question

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This statement is true. Point-of-purchase displays are designed to increase sales and generate interest at the moment when a customer is making a purchasing decision. One of the main goals is to create a sense of urgency and encourage impulse buying.

Typical Objectives for Point-Of-Purchase Displays Are to Increase Immediate Sales