Newman's Own is a brand of salad dressings. In 2004, low-carbohydrate dieting became the craze among consumers, with millions attempting to follow a low-carb lifestyle. In print advertising, Newman's Own featured the fact that several of its dressings are low in carbohydrates. In terms of a SWOT analysis, the fact that the brand was low in carbohydrates represents a(n)________.

Question

Quizplus · Accepted Answer

The fact that several of Newman's Own salad dressings were low in carbohydrates is a strength for the brand. It gave them a competitive advantage during the low-carb diet craze and attracted consumers who were following a low-carb lifestyle.

Newman's Own Is a Brand of Salad Dressings