Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog and in its print ads as well as on its Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

Delia's coordinated promotions for its catalogs, website, and retail outlets, using the same models in all venues, and working to harmonize its public relations activities and sales promotions with its advertising indicates that it is using integrated marketing communication. This approach ensures consistency and synergy across all communication channels to create a unified message and brand image.

Delia's Is a Clothing Retailer That Targets Teenage Girls