Tony developed the following objective for his advertising plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?
A) It is an objective more appropriate for a marketing plan.
B) It does not have a specific effect that can be measured.
C) The goal is not realistic.
D) It does not include a time frame.
E) It does not provide a percentage change.
Correct Answer:
Verified
Q63: Refer to the following scenario to answer
Q66: Tiffany's website declares "Since 1837,Tiffany & Co.has
Q68: Refer to the following scenario to answer
Q79: Advertisements for Netflix,a provider of on-demand streaming
Q100: Mean Jeans is a brand of durable
Q123: What are two possible marcom objectives in
Q124: While working on a campaign plan for
Q127: Distinguish between strategies and tactics.
Q129: Tom was given the task of writing
Q131: Sarah is trying to think of ways
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents