In an advertising agency,who manages the creative process?
A) the account planner
B) the copywriter
C) the creative director
D) the client
E) the art director
Correct Answer:
Verified
Q13: Which dimension of effective advertising represents the
Q14: Which of the following is a style
Q15: Which type of thinking is logical,orderly,and linear?
A)right-brain
B)left-brain
C)top-brain
D)back-brain
E)lateral-brain
Q16: A _ is a generic,non-original,non-novel idea.
A)Big Idea
B)cliché
C)slogan
D)tagline
E)creative
Q17: Advertising creatives use the term _ to
Q19: It is most accurate to say that
Q20: Which of the following is prepared by
Q21: Which of the following is the last
Q22: Patrick and his colleagues were working on
Q23: Which stage of the classic creative process
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