A ________ is a vivid image that the advertiser hopes will linger in the viewer's mind.
A) tagline
B) slogan
C) signature
D) key visual
E) testimonial
Correct Answer:
Verified
Q57: Proof statements that serve to make a
Q58: Which approach uses emotional appeals or images
Q59: Which of the following is NOT a
Q60: Which of the following are objectives related
Q61: In particular,_ advertising is used to create
Q63: When an ad amplifies the emotional impact
Q64: An E score is a rating system
Q65: An ad for Mongoose mountain bikes shows
Q66: In which type of campaign does the
Q67: Ads that demonstrate how something works or
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