In particular, ________ advertising is used to create a representation of the brand in a consumer's mind through symbolism.

Question

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Image advertising is used to create a representation of the brand in a consumer's mind through symbolism. It focuses more on building a brand image than directly promoting the features or benefits of the product or service, unlike unique selling proposition (USP) or selling premise advertising. Conviction advertising aims to persuade and convince consumers to take a particular action, and call-to-action advertising prompts an immediate response from the consumer, such as making a purchase or signing up for a service.

In Particular, ________ Advertising Is Used to Create a Representation