John had been working on the creative concept for one of his clients when he finally jumped from the strategy statement to an original idea that conveys the strategy in an interesting way. What did John just do?

Question

Quizplus · Accepted Answer

John took the creative leap by transitioning from the strategy statement to an original idea that conveys the strategy in an interesting way. This indicates that he has taken a risk and come up with something new and potentially exciting for his client.

John Had Been Working on the Creative Concept for One