For advertising professionals, creative thinking is more important than strategic thinking.
Correct Answer:
Verified
Q83: An association message strategy delivers information symbolically
Q85: The key visual in a print, interactive,
Q89: The ability to keep consumers' attention reflects
Q89: Most ads end with a signature of
Q91: Style, quality, prestige, package, and color are
Q92: A persuasive message is designed to change
Q94: Left-brain thinking involves the juxtaposition of two
Q95: A jingle is a valuable memorability device.
Q102: The first step in the creative process
Q126: In the case where the core targeting
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