When Budweiser beer started using the Budweiser frogs in commercials, people raved about how creative the advertising was. However, someone who has worked in the advertising industry for many years pointed out that he used that creative idea several years before. This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of copycat advertising, where one company copies the advertising idea of another company, hoping to achieve similar success.

When Budweiser Beer Started Using the Budweiser Frogs in Commercials