Refer to the Following Scenario to Answer the Questions Below

Refer to the following scenario to answer the questions below.
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios with a voice-over saying that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Name and describe the message format approach you think best describes the television commercial execution for this campaign.