The text of the ad is known as the ________.
A) headline
B) overline
C) body copy
D) subhead
E) tagline
Correct Answer:
Verified
Q17: A short phrase that wraps up the
Q18: The person who shapes and sculpts the
Q19: A distinctive catch phrase that serves as
Q20: Which of the following is an example
Q21: Which of the following is NOT considered
Q23: Phrases or sentences that either lead into
Q24: Which of the following copy elements in
Q25: Which type of headline is straightforward and
Q26: Copy tests of headlines using two versions
Q27: Gwen,an English major in college,took a job
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