Phrases or sentences that either lead into the headline or follow up on the thought in the headline are known as ________.
A) overlines and underlines
B) heads and subheads
C) display and body copy
D) call-outs and calls to action
E) taglines and slogans
Correct Answer:
Verified
Q18: The person who shapes and sculpts the
Q19: A distinctive catch phrase that serves as
Q20: Which of the following is an example
Q21: Which of the following is NOT considered
Q22: The text of the ad is known
Q24: Which of the following copy elements in
Q25: Which type of headline is straightforward and
Q26: Copy tests of headlines using two versions
Q27: Gwen,an English major in college,took a job
Q28: _ include(s)all elements that readers see in
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