A short phrase that wraps up the key idea or creative concept and that usually appears at the end of the body copy is known as a(n)________.
A)caption
B)overline
C)underline
D)call-out
E)tagline

Question

Quizplus · Accepted Answer

A tagline is a short phrase that summarizes the key idea or creative concept of the advertisement and appears at the end of the body copy. It is often used as a memorable catchphrase that reinforces the branding and messaging of the campaign. Captions are typically used to describe or provide context for an image or graphic. Overlines and underlines are used to separate different sections of the advertisement, and call-outs are used to highlight specific features or benefits of the product or service.

A Short Phrase That Wraps Up the Key Idea or Creative