________ occurs in a radio commercial when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas from the TV commercial.
A)Adese
B)Memorability
C)Call to action
D)Image transfer
E)Brevity

Question

Quizplus · Accepted Answer

Image transfer occurs when the auditory cues (such as sound effects, music, and dialogue) in a radio commercial trigger a listener's memory of the visuals from a TV version of the same ad, resulting in the listener's mind creating a mental image of the product or service being advertised. This technique can help establish brand recognition and increase overall campaign effectiveness.

________ Occurs in a Radio Commercial When the Visuals from the TV