Which of the following statements is false regarding copywriting in a global environment?
A)English is more economical than many other languages.
B)Standardizing the copy content by translating the appeal into the language of the foreign market is fraught with possible communication blunders.
C)Most international campaigns are not literally translated.
D)A back translation of the ad copy from the foreign language into the domestic one is always a good idea because it conveys a complete cultural interpretation.
E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

Question

Quizplus · Accepted Answer

Back translation may not always provide a complete cultural interpretation and may miss nuances and context important to the target market. Therefore, it is not always a good idea to back translate ad copy from a foreign language to the domestic one.

Which of the Following Statements Is False Regarding Copywriting in a Global