A car insurance company has a successful and popular television commercial. The company would like to expand its advertising to radio, building on the momentum of its television campaign. What technique should the company use to convey its television ad on the radio?
A) keep it personal
B) speak to listeners' interests
C) make it memorable
D) image transfer
E) call to action
Correct Answer:
Verified
Q90: The more elaborate the copy,the greater its
Q120: A headline for a magazine ad states
Q121: Describe the Chick-fil-A campaign that was described
Q122: What is an advantage of magazine advertising
Q124: You are going to lead the creative
Q125: List five characteristics for writing effective copy
Q126: Describe the purpose of product literature. What
Q127: Refer to the following scenario to answer
Q128: A magazine ad for Geico car insurance
Q140: Compare and contrast display copy and body
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents