Use the information below to answer the following questions.
Fact 10.1.1 The Colvin Interview: Chrysler
The key driver of profitability will be that the focus of the company isn't on profitability. Our focus is on the customer. If we can find a way to give customers what they want better than anybody else, then what can stop us?
Source: Fortune, April 14, 2008
-Refer to Fact 10.1.1. If Chrysler doesn't focus on maximizing profit, but instead focuses their production and pricing decisions to "give customers what they want", Chrysler would
A)eventually incur a loss and either leave the market or be taken over by another firm.
B)force foreign competition out of the North American car market.
C)eventually force the other North American car producers out of the North American car market.
D)definitely and permanently increase market share.
E)lower the prices of their vehicles to the point at which price equals opportunity cost.

Question

Quizplus · Accepted Answer

While focusing on customer satisfaction may lead to increased sales in the short term, it does not necessarily translate to profitability. Ignoring profitability altogether can lead to unsustainable operations and eventual losses, which may result in the company leaving the market or being taken over by another firm.

Use the Information Below to Answer the Following Questions