Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just read an article that describes the explosion of computer games among young people in India using cell phones and simple computers.This generation in India has well over 300 million people in it, and if TJ Soft can capture just a tiny portion of that market it will be highly successful.Which component of the external environment will affect TJ Soft the most in this situation?
A)the technological component
B)the demographic component
C)the political component
D)the legal component

Question

Quizplus · Accepted Answer

The demographic component, specifically the size and characteristics of the young population in India, will have the most significant impact on TJ Soft's potential success in capturing a portion of the market for computer games. The technological component is also important, but it is the demographic component that creates the market opportunity for TJ Soft. The political and legal components are not directly relevant to this situation.

Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture