Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.
-A foreign company wants to be able to copy and manufacture TJ Soft programs and sell them in its stores.What would be an appropriate approach for them to use?
A)licensing
B)franchising
C)renting
D)appropriating

Question

Quizplus · Accepted Answer

Licensing would allow TJ Soft to grant permission for the foreign company to utilize their software while still maintaining ownership and control over the product. This would allow TJ Soft to receive royalties or fees for the use of their software by the foreign company, while also minimizing the risk of losing control over their intellectual property. Franchising may not be appropriate in this situation since TJ Soft does not have a standardized business model that can be replicated in another country. Renting or appropriating do not provide any long-term benefits for TJ Soft, and could potentially lead to the loss of their intellectual property rights.

Theodore and James Have Formed TJ Soft, an Entrepreneurial Venture