To gain a sustainable competitive advantage, a pharmaceutical company might ________.

Question

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Securing exclusive rights to produce a drug is a form of intellectual property protection that can provide a pharmaceutical company with a sustainable competitive advantage. It creates a barrier to entry for competitors and allows the company to charge higher prices for their product without fear of losing market share. Marketing aggressively and producing generic drugs are short-term strategies that do not provide a long-term advantage, and setting high prices alone may not be sustainable if competitors enter the market.

To Gain a Sustainable Competitive Advantage, a Pharmaceutical Company Might