A fundamental difference between regular marketing and global marketing is the:
A)lack of marketing mix.
B)scope of activities.
C)lack of strategic planning.
D)focus on resources.
E)lack of communication.

Question

Quizplus · Accepted Answer

Global marketing involves a broader scope of activities to accommodate different countries and cultures, unlike regular marketing which may focus on a single market.

A Fundamental Difference Between Regular Marketing and Global Marketing Is