Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:
A)Market Penetration.
B)Market Development.
C)Market Diversification.
D)Product Development.
E)Regular Marketing.

Question

Quizplus · Accepted Answer

This is an example of market development, which involves expanding the market for existing products or services by finding new customers or new uses for the product. In this case, Starbucks is sourcing coffee beans from India and marketing them at its global stores, thereby expanding its market reach beyond its traditional offerings.

Starbucks Entered India Via an Alliance with the Tata Group