Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the barista. This is an example of "market development."

Question

Quizplus · Accepted Answer

This is an example of "market penetration," as it involves increasing sales of existing products in existing markets by encouraging more frequent purchases through a loyalty program.

Starbucks Offers a Loyalty Card and Rewards Program in the United