McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:

Question

Quizplus · Accepted Answer

McDonald's has adopted a combination of global and local marketing mix elements by introducing menu variations in different countries to cater to local tastes and preferences while maintaining its global brand image. This is an example of glocalization, where a global brand adapts its products and marketing strategies to suit local markets. It does not reflect failure of U.S. menu items, deviation from successful marketing practices, replacement of standard menu names with fancy names, or selection of menu items for U.S. markets.

McDonald's Serves McAloo Tikki Burger in India, McRice Burger in Malaysia