The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.
A)polycentric
B)ethnocentric
C)geocentric
D)technocentric.
E)regiocentric

Question

Quizplus · Accepted Answer

Atsutoshi Nishida's statement indicates that Toshiba had an ethnocentric orientation, meaning they were solely focused on their domestic market and did not consider expansion or opportunities in other markets.

The Cell Phone Division of Toshiba Prospered by Doing Business