Nissan's earlier vehicles were difficult to start in many parts of the United States during the cold winter months. In northern Japan, it was customary for many car owners to put blankets over the hoods of their cars during winter months. Nissan's assumption was that Americans would do the same thing. This is an example of:

Question

Quizplus · Accepted Answer

Nissan's assumption that Americans would cover their car hoods with blankets during winter months is an ethnocentric orientation, where the company assumes that their own values and cultural norms are universal, without considering the cultural differences of their target market.

Nissan's Earlier Vehicles Were Difficult to Start in Many Parts