At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their:
A)geocentric orientation.
B)regiocentric orientation.
C)polycentric orientation.
D)ethnocentric orientation.
E)poor globalization orientation.

Question

Quizplus · Accepted Answer

Regiocentric orientation is the tendency for a company to focus on a particular region of the world, rather than on a global market. In this case, Pampers Europe and Pampers North America were not collaborating, which is an example of a regiocentric orientation.

At Procter & Gamble, One of the Problems They Were