The decision to offer a global product into a global brand is risky. For example, in the United Kingdom, Snickers may get confused with Knickers, the British slang for a woman's undergarment.

Name: The decision to offer a global product into a global brand is risky. For example, in the United Kingdom, Snickers may get confused with Knickers, the British slang for a woman's undergarment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. The similarity in name between Snickers and Knickers may cause confusion in the UK market.

The Decision to Offer a Global Product into a Global