Toys "R" Us unsuccessfully targets the Japanese toy market by bypassing layers of distribution and adopting a warehouse style of selling that is similar to its U.S. approach.

Question

Quizplus · Accepted Answer

The statement is false. Toys "R" Us successfully entered the Japanese toy market by adapting to local customs and using a different distribution strategy than in the U.S. They opened smaller stores with curated selections, offered gift-wrapping services, and had partnerships with local retailers. This approach helped them become one of the top toy retailers in Japan.

Toys "R" Us Unsuccessfully Targets the Japanese Toy Market by Bypassing