Gray markets impose several costs or consequences on global marketers, which does not include:
A)damage to channel relationships.
B)dilution of exclusivity.
C)free riding
D)reputation and legal liability.
E)increase product demand

Question

Quizplus · Accepted Answer

Gray markets do not necessarily increase product demand, as they are simply the unauthorized sale of a product in a market where the product is already legally available. The other options (damage to channel relationships, dilution of exclusivity, free riding, reputation and legal liability) are all potential consequences of gray markets for global marketers.

Gray Markets Impose Several Costs or Consequences on Global Marketers