Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:
A)place utility.
B)price utility.
C)information utility.
D)form utility.
E)time utility.

Question

Quizplus · Accepted Answer

The major categories of channel utility include place utility (availability of products in convenient locations), information utility (availability of information about products and services), form utility (the transformation of raw materials into finished products), and time utility (availability of products at the desired time). Price utility is not a major category of channel utility as it refers to the perceived value that customers receive for the price they pay, rather than a utility created through a marketing channel.

Marketing Channels Exist to Create Utility for Customers