Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

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The Answer of Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Companies Entering Emerging Markets for the First Time Must Exercise