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What Do Unilever and Procter & Gamble Have in Common

Question 7

Multiple Choice

What do Unilever and Procter & Gamble have in common?


A) Revenues at both companies have been hurt by regulations concerning tobacco advertising and promotion.
B) Both companies utilize extension approaches to advertising.
C) Both companies rank high in terms of non-U.S.ad spending.
D) Both companies use a great deal of corporate advertising.
E) Both companies use the same advertising agency.

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