Japanese companies are less inclined to use this approach for selecting advertising agencies:

Question

Quizplus · Accepted Answer

Japanese companies tend to prefer using local agencies rather than selecting global agencies for their advertising needs. This is because they believe that local agencies better understand their unique cultural and business environment, and are better positioned to create campaigns that appeal to their target market. Additionally, many Japanese companies also prefer to keep their advertising activities in-house, rather than using outside agencies.

Japanese Companies Are Less Inclined to Use This Approach for Selecting