PepsiCo experienced great success in Latin America with its Numeromania contest,which lured consumers by promising big cash prizes.They used the same contest in Poland successfully.This shows that:
A) Numeromania can be used in different languages.
B) Numeromania can be used in cash starved countries.
C) leverage experience gained in one country can be used in another country.
D) economically squeezed consumers love Pepsi.
E) Numeromania helped in developing a taste for Pepsi in both countries.
Correct Answer:
Verified
Q15: Which of the following is not an
Q16: Unilever hired a promotional marketing firm to
Q17: The success of the Stratos project helps
Q18: Social couponing is one of the hottest
Q19: At concerts and other events,street teams pass
Q21: P&G distributed millions of free samples of
Q22: Since market maturity can be different from
Q23: Why did the French Ministry of Agriculture
Q24: Acknowledging that some consumers are intimidated by
Q25: Overall,sales promotion tools,such as coupons,are used less
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents