Unilever hired a promotional marketing firm to pass out Lever2000 hand wipes in food courts and petting zoos.This is referred to as "point-of-dirt" sampling.

Question

Quizplus · Accepted Answer

"Point-of-dirt" sampling refers to the strategy of distributing product samples at locations where the potential need for the product is highlighted, such as giving out hand wipes in places where people's hands are likely to get dirty, like food courts and petting zoos.

Unilever Hired a Promotional Marketing Firm to Pass Out Lever2000