In China,consumers are reluctant to buy full-sized packages of unfamiliar imported products.In such a marketing environment,sampling is an appropriate promotional strategy.

Question

Quizplus · Accepted Answer

Sampling allows consumers to try a small amount of an unfamiliar product before committing to a full-sized purchase, reducing the perceived risk and potentially increasing acceptance and sales in markets like China where consumers may be hesitant to buy large quantities of unfamiliar imported products.

In China,consumers Are Reluctant to Buy Full-Sized Packages of Unfamiliar