Although Asian consumers have a reputation for thriftiness,some are reluctant to use coupons,because doing so might bring shame upon them or their families.

Question

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In some Asian cultures, using coupons can be perceived as a sign of financial struggle, which might bring shame or embarrassment to the individual or their family due to cultural values around maintaining face and social status.

Although Asian Consumers Have a Reputation for Thriftiness,some Are Reluctant