The authors of one study noted that Nestlé and other large companies that once had a polycentric approach to consumer and trade sales promotions have redesigned their efforts.Based on a study by Kashani and Quelch,identify factors that contribute to more headquarters involvement in the sales promotions effort.

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The Answer of The authors of one study noted that Nestlé and other large companies that once had a polycentric approach to consumer and trade sales promotions have redesigned their efforts.Based on a study by Kashani and Quelch,identify factors that contribute to more headquarters involvement in the sales promotions effort.

The Authors of One Study Noted That Nestlé and Other