The market opportunity in Africa is limited because the people are too poor, and it is too risky to do business there.

Question

Quizplus · Accepted Answer

This statement is false. While poverty and risk can be challenges in some African countries, there are also many opportunities for businesses to succeed and grow. Many sectors, including telecommunications, finance, and agriculture, are seeing significant growth and investment in African markets. Additionally, the continent has a large and rapidly growing consumer base, with a population of over 1.2 billion people.

The Market Opportunity in Africa Is Limited Because the People