Product differentiation and brand loyalty "raise the bar" for would-be industry entrants who would be required to make minimal investments in research or advertising.

Question

Quizplus · Accepted Answer

Product differentiation and brand loyalty actually increase the barriers to entry for new entrants, as they would need to invest significantly in research and advertising to overcome established brands and differentiate their products.

Product Differentiation and Brand Loyalty "Raise the Bar" for Would-Be