Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market.Based on the strategic intent framework,this is an example of:
A)changing the rules.
B)collaborating.
C)comparative advantage.
D)layers of advantage.
E)loose bricks.

Question

Quizplus · Accepted Answer

This scenario exemplifies the "loose bricks" strategy, where a company capitalizes on opportunities that the market leader may have overlooked or ignored, such as entering a new geographical market. Komatsu's entry into the Eastern European market while Caterpillar was focused elsewhere is a classic example of exploiting such an opportunity.

Caterpillar's Attention Was Focused Elsewhere When Komatsu Made Its First