Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP)that need to be corrected. All of the following mistaken assumptions are correct except:
A)The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
B)The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
C)The poor have no money.
D)People in BOP markets cannot use advanced technology.
E)Global companies that target BOP markets will be criticized for exploiting the poor.

Question

Quizplus · Accepted Answer

Prahalad and Hammond argue that many of the assumptions about the BOP are incorrect, including that the poor have no money, cannot use advanced technology, and that global companies targeting BOP markets will be criticized for exploitation. However, they do acknowledge that goods sold in developing markets can be expensive, which could present a challenge for new market entrants to make a profit.

Prahalad and Hammond Have Identified Several Assumptions and Misconceptions About