Nike produces only a small portion of its output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact that:
A)the Chinese do not wear shoes.
B)the Chinese shoe market is very competitive.
C)China can develop its own shoe market.
D)it will take a long time for China to develop future market.
E)China is a potential future market.

Question

Quizplus · Accepted Answer

Nike refers to China as a "two-billion-foot market" because it sees China as a potential future market with a population of over two billion people. Although Nike currently produces only a small portion of its output in China, it recognizes the potential for growth in the Chinese market in the future.

Nike Produces Only a Small Portion of Its Output in China